A fundamental fact about almost all big companies is that they love branding and therefore put a lot of emphasis on branding.
If you look at any top company like Apple, Disney, Coca-Cola, Pepsi, and so on, you will find that they all spend a lot of money on branding every year. From television commercials to billboards, many factors determine the effectiveness of branding, and one of them is the logo.
A study shows that colors influence brand recognition by 80%. Therefore, colors are an essential part of a logo.
We usually think of a static logo when we talk about a logo. However, another type of logo is becoming more and more popular: the animated logo. An animated logo is a type of logo that uses image, motion, sound, and color together. Sounds fun, right?
Now I’m sure you’re wondering why this kind of logo comes at a high price. Of course, I won’t lie to you; there is nothing for free in the world. And for an animated logo, the price would undoubtedly be a bit higher.
But I have good news for you. You can now create any logo from home without much technical expertise, thanks to the variety of logo animation software available today.
Many logo animation software tools can do the job for you. You may not create a masterpiece right away, but you will be able to create a professional logo that you can use for your business. Remember that you can always change your logo if you don’t like it.
Let’s take a look at the list of software first.
Before we talk about designing a professional logo, we first need to know about the software. For starters, I recommend using free logo animation software. There are both cost-free and paid versions of logo animation software. If you want to try 3D animation, you can choose 3D animation software, which supports 3D.
Here is a list of software that will help you start logo creation.
Animation software that supports 3D:
- Renderforest
- Adobe Spark
- Animaker
- Motion
- Adobe After Effects
- Adobe Animate CC
- Cinema 4D
Graphics animation software that doesn’t support 3D but is good enough to create impressive logos:
- Intro Maker
- Quince Media
- Create web video
- Flash
Adobe After Effects
Adobe After Effects is the software professionals use to work with digital visual effects and motion graphics. Many animators use this application for post-production work on film and television.
Adobe After Effects lets you create a first-class logo and character. With Adobe After Effects, you can rotate words, add amazing effects to objects, and more.
Adobe Animate CC
Adobe Animate CC is another software from Adobe. With this software, you can breathe life into your cartoons and boring banners. Create engaging vector and bitmap animations for your website, games, and applications by using the full range of Adobe Animate CC features.
Use motion graphics tools such as the magic pen, eraser, animation keyframes, text tool, and more to animate your logo.
Cinema 4D
Cinema 4D is a high-quality 3D animation software that allows you to do 3D modeling, rendering, and animation. You can use professional tools for modeling, lighting, rendering, text, and more to create an excellent animated 3D logo that will impress your audience.
Cinema 4D’s intuitive user interface and a great help system will allow you to quickly get used to this software and start using its features.
The process of creating a professional logo with logo animation software
After choosing the best logo animation software for your needs, you can start. But before that, you need to know how to use the software.
There is a process to create a professional logo, and if you follow the steps I’m about to mention, you’ll also have a logo in no time. Remember that the first logo you create may not be the best, but at least you will gain some experience.
Below are the steps you require to follow to create a professional animated logo:
1. Choose a template or start from scratch
You can start from scratch with logo animation software, but this is not the right way for beginners. I assume you are not a professional at the moment, so choosing a pre-made template is the better option.
The templates that the software vendor offers you are not limited to a few crappy templates. Instead, you will find a wide range of models to choose from.
Whether designing a logo for an entertainment company, a marketing agency, or any other business, you can choose the template according to your needs. Some models meet the needs of a wide range of industries.
2. Insert your brand name
The second step is to insert your brand name. That is a simple task where you must insert the brand name in the desired place. There is a section in the template where you can insert the text, and your task is to enter the brand name.
You have the option to choose from a vast pool of fonts. You should not choose and enter the font randomly. However, before you insert your brand name, you should research typography.
Look at the mood of the font and compare it with the style of the logo and the color you want to add to the logo before choosing and inserting a brand name.
3. Matching shape and color
I know that many factors determine the effectiveness of a brand. For example, a logo plays a critical role in maintaining brand consistency. According to one report, companies can increase revenue by 23% by maintaining brand consistency across all media channels.
A person can quickly recognize the brand by looking at a logo. After choosing the font and inserting the brand name, you should now adjust the logo’s shape and experiment with different colors. You can use simple tools to experiment with many colors and shapes of the logo.
When choosing a color for your logo, you need to consider the theme and mood of the color. For example, people usually associate the color pink with romance.
4. Make your logo fun by adding effects, music, or an icon
If you want to create an animated logo, you have the option to add special effects and music to your logo. However, try not to overuse the special effects and music. Ensure that the animation and music describe the brand’s goals and vision.
Finally, you can add images and icons that promote trust and facilitate brand recognition.
5. Download and use freely
After you have completed the previous steps, you can download your logo. After creating the logo, you should download it and use it on your business cards, websites, and other platforms.
For a static logo, you should download the logo in PNG format. This format is the best choice for a logo because of its clarity and transparency. For an animated logo, you should opt for a GIF image.
Once you start promoting your brand with a logo, you should keep it for a long time unless it is a bad logo. If you keep changing the logo, you might consider yourself a not-so-serious brand. To be able to use the same logo for a long time, you should spend some time experimenting with the logo design before downloading and promoting it.
we’ve mentioned everything you need to get started with logo animation software. You won’t create a perfect logo on your first try with the software. However, the quality of the logo will improve over time.
Regardless of the ease of the software, you may need a professional to design a logo for you if you want a top-notch logo for a reputable company. In this case, you should hire a professional designer to do the job. You will develop excellent design skills if you practice the logo design task repeatedly.
If you want to create logo animation videos, then you’ve come to the right place. We have several ways you can go about creating your logo animation videos. See the different options here. Video Software Club
