Product Showcase Videos
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A product showcase video is one that explains and visually exhibits a product’s tangible benefits. A lot of product videos tend to emphasize a product’s unique features, but one main thing that truly distinguishes a good product video is its ability to exhibit how it solves problems. What Makes a Great Product Showcase Video? Remarkable product showcase videos have the following:
Using product showcase videos on your website will not only inform customers, but it can increase conversion rates by up to 80%. Below more reasons why you need product showcase videos:
1. Provides a better understanding of the offering or service:
97% of marketing professionals say that video provides a better understanding of their product for the end-user (HubSpot, the state of video marketing 2017). Video also provides reassurance; 50% of customers say they’re less inclined to return a product if they watch a video demonstration of the product (Source: ReelSEO).
2.The power of illustration
You can use several shots and sequences in your product presentation so that consumers can view the product from every angle. You can incorporate mockups, 360° photos or shots from different viewpoints. It’s a way to reproduce the in-store experience without the consumer having to actually go there.
3. Engage your customers emotionally and create empathy
The impact of the video lies in the storytelling around the product. Contextualising the product by attaching a story to it can engage your customers emotionally and create empathy.
4.The ubiquitous presentation medium
Video is a medium that can be viewed everywhere. Its mobile consumption has been growing exponentially for several years now. According to Wyzowl, 68% of consumers prefer a product presentation video to any other type of medium (text, infographics, instructions, brochures, images, etc.).
5. Improve the consumer’s understanding of the product
One of the biggest advantages of product showcase video is that it can be used to present the product in real conditions. It explains all or part of the features to improve the consumer’s understanding of the product.
6. Product videos boost engagement
Your product showcase video allows visitors to add comments. The additional engagement this will create around the product allows you to improve your product video or highlight the positive comments.
7. Increase conversion rates
After viewing a video, 68% (according to Google) or even 73% (according to ReelSEO) of users are more likely to buy a product online. Product showcase videos viewed at the end of the buying process help your prospects with their decision making. When posted with an order form, a product showcase can increase conversion rates by 57% compared to a page with no video (Source: Teester). Please head over to videosoftwareclub.com and check out the many video styles we have!