Effective video marketing can be an excellent and adaptable tool to convey your message, build your brand, and convert leads into sales. However, an excellent online video marketing strategy needs complex data and benchmarks to guide its development.
Here is the guide let’s start:
1. A Minute of Video Is Invaluable
Truth be told, that’s not entirely accurate. A minute of video is actually worth 1.8 million words, according to research But if you think about how much time and effort writing 1.8 million words would take, you might realize that reading such a long text would be even more complicated.
Don’t you think video is much more efficient? It’s precisely the convenience of video content that makes it invaluable.
2 . People Are Already Watching A Lot of Videos
While written content is the most popular form of content on the web, more than 45% of internet users report watching at least one online video per month. To put things into perspective, it’s estimated that the average user watches 32.2 videos per month, and 100 million people watch online videos every day. To reach your audience, you need to use the preferred channels, which is usually something they’re already exposed to.
3. Online Audiences Are HUGE
The latest video marketing statistics indicate that 500 million people watch videos online each day on Facebook alone! By the same token, YouTube, the leading video-sharing platform, has about 2.3 billion monthly active users worldwide. With so many users on each platform, you’re sure to find your target market out there, waiting for your content.
4. Time Spent Watching Videos Has Increased
Video has become an intrinsic part of our lives. So much so that we not only watch an average of 14 minutes and 6 seconds per day, but two-thirds of video marketing clip viewers still watch after 30 seconds. This YouTube video statistic is good news for video marketers. It means that there was a significant increase in people’s attentiveness and willingness to watch longer videos.## Input
5. People Even Spend Time Watching Ads!
People spend a lot of time watching videos, but not just about the latest viral trends or cute animals. The average user spends 16 minutes and 49 seconds watching online video ads every month. Even if you decide to focus your strategy on promotional content exclusively, video marketing trends suggest that you still have a big chance of reaching your audience.
6. Video Consumption Keeps Growing
According to video marketing statistics, people are actively watching videos, and it doesn’t seem like this will change anytime soon. According to estimates, there will be one million videos viewed per second this year. By harnessing the power of videos, you can increase your outreach exponentially.
7. Making Purchase Decisions Is Easier with Video
Video marketing statistics have demonstrated that videos about a product or service help 90% of online shoppers make a purchase decision and that 64% of consumers are more likely to buy a product after watching a video about it. But how does that work? You can have videos that showcase your products and demonstrate how they work so viewers get a clearer picture of what you’re offering them. You could also create videos showing happy customers to prove that you can help others. Whatever route you choose, there’s no denying that products with video sell better than those without videos.
8. Video Content Drives Leads and Sales
There should be little doubt about how effective video content has been at driving leads and sales. However, if you still need a little more reinforcement, these video statistics should do the trick. 65% of people who watch a video click through to the vendor’s website; 50% look up more information, and 45% contact a vendor after watching an online video ad. Moreover, about 50% of those who watched an online marketing video decided they would purchase their company.
9. Ads and Promotional Videos Are Just as Effective
While product videos and customer testimonials are unique tools to boost sales, ads remain one of the most effective types of video content to convert leads. Video statistics show that 84% of people have been convinced to buy a product or service by watching a brand’s video. This sounds like promotional videos can be one of your greatest allies in bringing more sales to your business, so make this one of the video marketing statistics you commit to your memory!
10. Niches Like Real Estate See Huge Benefits from Leveraging Video
It’s not just retailers who benefit from paying attention to video marketing statistics and implementing video marketing strategies. Video content can be an excellent tool for any type of business owner looking to boost their conversion rates. For instance, real estate listings including a video will increase the number of inquiries they receive by 403%
11. Video Content Is Also Making a Big Splash in the B2B Sector
If you operate a B2B company, the following video marketing stat should set you at ease about using video to communicate with your target audience: 75% of executives have reported watching work-related videos on business websites at least once a week. Moreover, 50% of those executives watch business-related videos on YouTube, and 65% visit the marketer’s website after viewing a video. Video content is not only limited to younger audiences; you can use it to reach all kinds of eyes!
12. Video Content Is More Engaging
Video marketing trends show that 59% of senior executives prefer watching a video to reading a text on the same subject. We’ve mentioned before that videos are easier to digest than large chunks of text, but you may be wondering if they also increase engagement. If you have a blog or website with highly detailed posts that could be transformed into videos, you might consider doing so.
13. Video Ads Can Be Memorable and Actionable Too
More importantly, embedding ads on your site can encourage people to purchase or acquire services. Video marketing trends show that 80% of Internet users remember seeing an ad on a website they’ve visited in the past month. Of that 80 percent, 46 percent took some action after viewing an ad.
14. Video Can Improve Average Time on Page
If your viewers can’t take their eyes off your videos, they will stay on your site for more extended periods. Embedding a video (or even better, multiple ones!) on your website and seeing how it affects the average time on page metric is often an excellent way to start testing the power of this medium.
15. Appealing to Emotions Can Persuade People
Videos help you establish emotional connections with people who go a long way to convince them to buy what you’re offering. It has been found that 64% of website visitors are likely to purchase a product on an online retailer’s website if they watch a video. Furthermore, several video statistics show the following: Visitors who watch videos spend an average of 2 minutes more on a page than those who don’t.
16. Social Media Is the Way to Go
Video content has become one of the most popular forms of digital content. Businesses use video because it engages viewers and generates a lot of interactions. Moreover, most algorithms favor videos, suggesting them to suitable viewers and increasing your reach! One of the best ways to share your videos with your audience is through social media platforms.
17. Email Marketing Campaigns Can Be Improved with Video
It’s challenging to stand out from the rest when there are hundreds of other emails they receive every week. Fortunately, video content helps you improve underwhelming click-through rates.
It’s been found that including a video in an introductory email can improve the click-through rate by 300%. So, start using video in your emails to catch your subscribers’ attention and pique their interest enough that they’ll follow your links.
18. Explainers Can Be the Key
Even if your email doesn’t start as an introduction, video content can still help improve click-through rates and overall performance metrics. It has been found that when marketers include marketing or explainer videos in their emails, the click-through rates increase by 200% to 300%. Furthermore, adding an explainer video to your website can increase conversions by 144%. So, even if nothing else, video content statistics prove how effective video content is for your email marketing strategy!
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19. Increase the Subscriber-to-Lead Conversion Rates
Another significant benefit of incorporating video marketing into your overall marketing strategy is that it helps improve your overall conversion rates. Video marketing statistics reports that include a video in an email marketing campaign result in a 51 percent increase in subscriber-to lead conversion rates.
20. Video Content Keeps Subscribers Interested
Losing subscribers is often one of your most significant worries when it comes to email marketing. The good news is that video content can help you with that!
Video marketing statistics show that including a video in an introductory email decreases the number of unsubscribe requests by 75%. With such a high percentage, it’s worthwhile to include videos in your emails!
21. You Have 2.7 Seconds to Make an Impact
Sounds crazy, doesn’t it? Well, it’s a crucial video statistic. With attention spans becoming shorter each year, it’s been found that the first 2.7 seconds of a video are vital in grabbing viewers’ attention and keeping them from clicking away.
Use these first few seconds to impress your audience by packing them with emotional, captivating, or compelling content. Once you’ve hooked your viewers, you can deliver your message to them.
22. And You’ll Lose Viewers If You Take Too Long
The previous video marketing statistics and this one go hand-in-hand to show the importance of sticking to ideal video lengths if your message wants to be heard by people. When planning your video, keep in mind that 20% of your viewers will leave within 10 seconds, 33% will leave within 30 seconds, 45% will leave within one minute, and almost 60 % will leave within two minutes.
23. Mobile Users Are More Likely To Stick Around
According to studies, people who use iPhones tend to watch videos for about 2 minutes or less; however, people who use Android devices tend to watch videos for 3 minutes or more. Interestingly enough, iPad users have the longest attention span of all, watching videos for an average of 5.5 minutes.
These video statistics reveal that you can afford to make longer videos aimed at mobile users, as long as you consider their attention also tends to be fickle! Whatever trends these video marketing statistics suggest, you still need high-quality, exciting content if you want people to stick around!
24. Mobile Viewing Is the Future
Mobile optimization is often overlooked, but video marketing trends show it can no longer be disregarded. As more than 75% of all video content is being watched on mobile devices, you must ensure that your content is optimized for mobile viewing. It’s frustrating when videos get cut off in weird places and miss out on the content!
25. But Desktop Shouldn’t Be Neglected!
While mobile viewing is here to stay, it doesn’t mean that you should ignore your desktop audience. According to statistics, when it comes to business-oriented videos, most people watch them on a desktop computer. Paraphrase Examples So, remember that this type of content is still king in desktop viewing and formats, and optimize it accordingly so that users get a great experience with your video.
26. People Tend to Prefer Short Videos
The exponential growth of video marketing is due to how videos have become so easy to consume. However, if you want to provide a lot of information to viewers, then opt for making a series of several shorter ones instead. Or, focus on platforms whose audiences prefer longer pieces of content rather than short ones.
27. But How Short Is “Short“?
Video marketing statistics indicate that the shorter the video, the higher the chances of it becoming viral. Well, videos that last 15 seconds are more likely to get shared than those 30 and 60 seconds long. If you want your followers and subs to share your posts, try to keep your social media content within the margins.
28. Don’t Ignore Vertical Videos
The technical aspect of the production process and the platforms where you will upload your content are crucial elements you have to account for while planning your video marketing strategy.
Consider this video marketing statistic: recent studies have proved that mobile users watch up to 90% of vertical video ads, compared to 14% of horizontal ones. This means that the platforms where most of your intended audiences will consume your content will determine some of the technical aspects of your videos. For example, Instagram displays videos horizontally, whereas YouTube and Facebook display them vertically.
29. Silent Viewing Optimization Is Crucial
Recent video marketing trends show that 92% of mobile users watch videos with the sound off, and 50% depend on captions to understand the content of the video. This goes to show just how crucial silent viewing optimization is.
If so many people don’t turn the volume up on their phones, you’ll lose a considerable portion of your audience if they cannot hear what you’re trying to say. So, make the most out of these video marketing statistics and always remember to include captions!
30. Nurturing a Presence on YouTube Can Be Key
Your brand appearance on YouTube will significantly affect how your target audience perceives you. If you have a good channel with many good videos, you’ll be seen as an expert in your field.
According to YouTube video statistics, 50 percent of manufacturers improved their YouTube channels to build their brand and communicate directly with consumers. Don’t miss out on the opportunity if you already have a good collection of videos.
Wrapping Up
With these video marketing statistics, it’s hard to doubt the power of video to improve your marketing strategy. So, it’s time to listen to the current data and consumer trends and apply that knowledge to overhaul your video strategy and enhance its effectiveness.
Hopefully, we’ve given you more than some useful stats that you can use to get you started on your journey. Set up your videos for success and start reaping the benefits of this incredible marketing tool!
