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Why your business ought to take on a social media video marketing strategy

You’ll see that your fiercest competitors are already using social media if you look around. Not only are they posting images, articles, and updates, but they’re relying on immersive video content to capture an elusive target market. If you don’t want to fall behind, you need to start implementing a social media video marketing strategy for your e-commerce business. Look at the top four factors you should use social media videos for your brand.

1. Videos convert viewers into customers

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Videos inform, persuade and entertain, so they’re the perfect material to turn leads into loyal customers. With excellent video content, you can capture the attention of your target audience and make a great first impression. The key is to choose the right hook and complement it with exciting content to keep your target audience interested.

You can use videos to inform them about your items, make announcements, and reveal behind-the-scenes video footage. When they see real faces behind your brand, they are more attracted to your goods or services. Plus, videos keep your audience engaged with you because they’re the fastest way to get details. Videos prove to be extra interactive than articles. When everything is presented visually, and with sound, you can show people what you mean instead of telling them. Therefore, clients are more likely to connect with your brand. If you’re not using social media video marketing for your business, you’re missing out on a fantastic opportunity to grow your business. 

2. Videos build trust between you and your audience

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Trust is an essential part of any business. Remember, clients will only buy your product if they feel they can trust your brand. If you want to build trust, you should use videos. This medium promotes trust because you can be transparent and honest. You need videos to maintain your credibility, build your authority, and build solid relationships with your customers. Have a look at what you can do with videos to build customer trust in your brand:

  • Show what’s going on in your business.
  • Showcase your company culture.
  • Showcase testimonials from satisfied customers.
  • Conduct product reviews or tutorials.
  • Show your authenticity with interviews.

As you can see, you can use videos to create various video content that can strengthen your brand in the eyes of the individuals who matter. In addition, using this content on your various social media profiles ensures higher visibility, as people are more likely to watch, respond to, and share a video than other content formats.

3. Mobile users crave video

6,659 Watching Video On Phone Stock Photos, Pictures & Royalty-Free Images  - iStock

Today, your competitors know the importance of videos and social media to reach your target audience. Moreover, people don’t just use intelligent TV screens or desktops to consume content in the modern world. Since the advent of mobile technology, your customers have liked to consume content anytime, anywhere, from smartphones to mobile data devices. With the advent of Bluetooth headsets, more and more people are watching videos. You can often see everyone watching videos while they:

  • While they are making their daily commute.
  • Waiting for an appointment to begin.
  • Relaxing at home after a long day.
  • Taking a breather at work.
  • Passing the time while they work out on the elliptical trainer at the gym.

The above list is not exhaustive, but as you can see, there are so many people can do with mobile video. Even kids as young as two have their own favorite YouTube channels. So creating branded videos with a video producer and posting them on your social media profile will help you create more leads and attract more prospects to your business. In today’s forward-thinking society, multitasking is the order of the day. 

4. Videos are the best content for social media

21 Best Video Editing Apps for Android, iPhone and iPad | Wyzowl

Videos are best for social media because they attract the most attention. People are more probably to watch a video than read an article or look at a photo album. Right now, social media users are more likely to like, comment, and share video content. 

People are also logging into their social media profiles throughout the day. And whatever exciting things they see, they respond quickly because the different platforms make it easy for everyone to express their opinions. So it’s no surprise that videos have a substantial impact on viewers. If you want to generate leads and convert them into loyal customers, you need to start creating great videos for social media.

Strategies for social media video marketing campaigns

Developing a strategy is essential because a goal without a plan remains a wish. You need to develop a social media video marketing strategy to retain further the followers you have painstakingly built. That will also ensure that you continue to gain new followers. To improve your results, you should follow the following basic rules:

1. Know your audience

Know Your Audience: 3 Keys to Finding Your Target Audience - Wild Free  Design

This tried-and-true concept is central to any marketing strategy, and it’s even more true for videos. Since you’ll be using many resources to create your videos, you need to do things right. If you do not know your target audience, you won’t understand what topics to consist of in your web content. It would be great if you recognized them to understand how and where they consume their content. Therefore, you need to know your target audience’s problems, needs, and wants. These details can help you create your marketing materials.

If you know your ideal customers, you can write touching copy and choose images that appeal to their emotions. If you touch their hearts, they’ll feel more inclined to sustain your brand name. Most importantly, they will certainly more than share, like, and comment on your video uploads, which will increase your brand awareness.

2. Conduct tests

7 Proven Ways to Know Your Audience Better

Before you publish your videos, it would be very beneficial to conduct test runs. That will save you from guesswork. For great results, conduct an FGD or focus group discussion with critical respondents who best represent your target profile. Inquire what they think about your brand and what videos are best suited for.

Later, investigate testing and analytics to determine which of your videos is getting the most attention. How many individuals watch a few seconds instead of watching the whole clip? Review your data to determine which topics are attracting the most attention. Knowing these pieces of information can help you plan your content. You can concentrate your sources on the topics your target market loves. At the same time, you can learn what went wrong to avoid these costly mistakes in the future.

3. Adapt their videos to their platform

Video Marketing: How to Get Started [Step by Step] – Lumen5 Learning Center

Even though YouTube reigns supreme when it comes to videos, you can’t ignore that many individuals watch videos clips on Facebook Feed, Facebook Live, IGTV, IG Stories, TikTok, and Linkedin.  Therefore, your videos need to fit the respective platform as they have different specifications. Take a look at the examples below:

For YouTube

  • Always add a CTA at the end of your videos to show viewers what to do.
  • While you can upload videos 12 hours long, most of your users are mobile, so stick to 30 minutes or less.
  • Create a custom thumbnail, which will show up when people search for videos.

For Facebook

  • When users scroll through the newsfeed, videos autoplay without sound, so make sure your image clips stand out and consider adding captions.
  • Upload native content to Facebook so your viewers don’t switch from your profile to another page.
  • Maximum 240 minutes of video with only 10 GB.

For Instagram

  • Be aware of IG’s 60-second time limit in the feed because it will be truncated while IG Stories have a 15-second break.
  • Put the most important details first so that if they’re not watching IG TV, they’ve caught the most important thing.
  • Use the IG loop, which continuously plays your videos until users scroll down, to produce seamless clips that keep customers engaged.

For Twitter

  • Videos autoplay on Twitter, so try to make an impression from the start.
  • Use high-quality captions that maintain customers’ interest.
  • Limit video clips to 20 seconds or shorter, a primarily text-based platform.

For LinkedIn

  • Most site users are professionals, so keep your content the same.
  • Limit videos to 3 seconds to 10 minutes in length and a total file size of 5 GB or less.
  • Vertical videos will look square in the newsfeed.

For Tiktok

  • Limit videos to 15 seconds.
  • Longer videos up to 60 seconds must consist of four 15-second clips shot natively in the app.
  • Use meaningful captions.

If you want to share the right message with your audience, you must keep the platform in mind. Otherwise, all your effort in creating the video will have gone to waste.

As you can see, the success of your eCommerce brand depends in part on a solid social media video marketing strategy. If you want to increase customer engagement, attract more potential customers, and build trust in your eCommerce business, you need to use videos. Share them on your social media sites to stay connected with your loyal customers and potential prospects. Remember that videos convert viewers into customers, as they are more likely to buy your products when they see them. Most importantly, your customers are mobile-savvy, and they prefer videos. Finally, videos prove to be the best content for social media and get higher engagement than any other content format. To remain ahead of the competitors, you must rely on video content or lose your voice in the online noise.

Video content is any type of video that you create and share via social networks. Those videos can be any type of content, including regular posts, ads, stories, cover videos, profile videos, or comments on social posts. The idea is to get people to interact with your business and remember its name.

There are so many things that go into making social media videos including subtitles and length. Not sure how to go about it, but you should still try. You’ve come to the right place as we have various ways you can approach creating your social media videos. See the different options here.

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