The importance and use of video marketing are growing exponentially. While the mainstays of digital marketing, such as SEO and email advertising, will likely always stay a cost-effective and essential part of any online marketing strategy, professional video marketing is an increasingly important component. It offers many benefits, serves to establish you as an authority in your industry, and delivers a high ROI when done right.
Why video marketing is so effective
In 2020, it was a priority for businesses and marketers to incorporate a healthy dose of video marketing into their marketing mix. Consumer desires have changed over the past decade – we live, work, and buy products and services in a society that wants more engagement from the companies they choose to do business with.
An excellent website and competitive pricing are no longer enough to make a buying decision, nor is a promotional package critical to attracting new business. Engagement is critical, and video marketing is a highly viable means of interacting with customers and clients to improve brand recognition, recall, and online presence.
Consumers prefer videos to reading text
50% of Internet users like to enjoy videos about a company, product, or service before buying a product or service. Also, video content attracts more visitors than other forms of content advertising. There’s a reason major search engines like Google and Yahoo! place videos at the top of the page when a search query is made. These two statistics show that consumers are watching more videos than ever before, and that’s not a trend – video advertising will continue to see rapid growth as consumer demand for video web content increases.
Video marketing increases your ROI
In 2020, nearly 90% of marketers reported a high ROI due to video marketing. This number has increased significantly for many years as more marketers realize the importance of video marketing and better understand it and how to best use it as part of their digital marketing strategy.
In the past, numerous companies and marketers who were treading water in the video marketing pool tried to produce videos inexpensively, and the available technology certainly made that easy. But consumers didn’t respond as well to amateur iPhone videos as they did to professional video marketing. Nor did the videos always reach the desired audience, as companies and marketers still had to learn how best to present their videos and on which channels.
Today, savvy marketers know that videos on a website increase organic search traffic by 157% and make the website 53 times more likely to appear on the first page of search results. Plus, videos can be easily shared on social media platforms, increasing your reach without any additional effort.
Think of video marketing like search engine optimization – both play a significant role in a website’s ranking today and serve to attract new potential customers and clients. And as with search engine optimization, make sure video marketing is done professionally by an experienced marketing team so you can preserve your marketing budget while increasing your ROI.
Advantages of video marketing
Considering the following benefits of video marketing, you undoubtedly will be soon if you are not actively doing video marketing.
1. Increase your online existence and strengthen your brand
First and foremost, video marketing improves your online presence and thus increases brand awareness. It is crucial in today’s competitive online market to ensure that customers find you first before finding a competitor.
Videos make your content more engaging to consumers, help your business connect with your audience, and introduce new possible customers and clients to your brand.
Videos can inform, educate, enlighten, and entertain customers – and they’ll remember videos (and your brand) much longer and more vividly than text on a website or in an email.
2. Build trust and develop on your own as an authority
Videos help inspire a sense of trust in consumers. When you present professional, informative videos to your audience, consumers see you and your company as a source of reliable information, products, and services. That increases brand awareness and helps you connect with your target market more personally.
3. Professional video marketing is not costly
While there is a significant difference between an amateur and professional videos, it’s not necessarily in the cost. Professional video marketing isn’t as expensive as you might think, and it’s essential to make sure that your branding video is well produced. Hiring the services of a professional video marketing company will also save you money on professional video editing equipment and software, which aren’t cheap.
3. Increase in sales
All of the above factors lead to an increase in sales. With high brand awareness, more robust engagement with your audience and better website placement, you can drive more traffic to your internet site and convert more leads into new customers. Add a product video to your landing page, and you can increase conversion rates by nearly 80%. That’s how effective video marketing is.
4. Search engines love videos
As mentioned earlier, having videos on your website increases your ranking on Google. Also, suppose you make videos available on other channels like YouTube, Instagram, and social media platforms. In that case, it will drive even more traffic to your website, even if consumers aren’t actively looking for it. Videos are highly highlighted in organic search results.
If a client is searching for a specific service or product and your website doesn’t show up high in search results, but a video you created does, you’ve just gained another potential customer.
4. Videos are beautiful for mobile users
A growing portion of consumers uses mobile devices to purchase products and services. As a result, they watch many videos on these mobile devices. Video views on intelligent devices have increased by over 200% in the last decade. That’s a growing audience for you.
Video marketing in 2021 and beyond is not an option – it’s a necessity. It’s affordable, effective, and used at an ever-increasing rate by businesses. If you don’t incorporate video marketing into your online marketing strategy, you risk falling far behind the competition.
But with professional video marketing, you can not only maintain and expand your lead over the competition but also grow your customer base and build a solid online presence. You’ve come to the right place as we have various ways you can approach creating your professional video marketing. See the different options here. Video Software Club
