We live in the age of digital transformation. Last year, over 3.8 billion people, or 51 percent of all people on Earth, were connected to the Internet. A number that has increased by an astounding 50 percent in the last five years. In the U.S., adults spend an average of 6.3 hours per day using digital media, while in Australia, the figure is just over 5 hours.
Digital media is becoming more ubiquitous in our daily lives. They are the lifeline to friends and loved ones on the other side of the globe or in the room. We rely on it to find out the weather, grab a coffee or find a life partner. For many, reaching for our phones and checking social media is the first thing we do when we get up and the last thing we do before we go to sleep.
The exponential rise of digital communication has created exciting opportunities for brands to connect and engage with consumers 24/7. It has also inspired one of the fastest-growing trends in branding – the move away from static, lifeless logos to dynamic, animated brand identities. What was once considered a frivolous novelty by marketers is now seen as an essential factor in brand performance by many leading companies.
Here are seven reasons why
1. Animated logos are more memorable
Animated logos take advantage of the way our brains are wired. It’s in our DNA that we perceive things that move – the preference for motion is an innate survival mechanism that dates back to our beginnings. Objects that move make us pause and pay attention, unlike static objects that can quickly become wallpaper. A recent study by Intel Corp. found that animated content attracts 400 percent more attention than static visuals.
Neuroscientists have also found that we are naturally drawn to new and novel things, which stimulates our brain’s reward system. Animated logos and animated brand identities are still relatively new to the branding and marketing landscape, and this novelty factor alone is guaranteed to capture the attention and imagination of consumers.
After two years in development, Netflix unveiled its new animated logo in February of this year, hoping it will set it apart from its streaming competitors Disney, AT&T, and Apple.
The animation begins with the familiar Netflix “N” ribbon animation, but then the viewer is thrown through a spectrum of light that gives a sense of depth as if entering a movie theater.
A Netflix spokesperson explained that the “barcode visualization” is meant to give a more cinematic feel and was inspired by the idea of “turning the thumbnails of Netflix shows sideways, like records on a shelf.”
2. Animated logos are more engaging
According to many leading marketing performance experts, animated content is a game changer for consumer engagement in the digital world. Here are a few compelling statistics;
- Animated content is 12 times more likely to be viewed than text read
- Animated content on landing pages can increase conversion rates by over 80%.
- Visual content – gifs, images, and videos – increases social media engagement and views by 48%.
- Adding moving content to marketing emails can increase click-through rates by 200-300%.
Human nature is also an essential factor in engagement. We are curious by nature and want to see how things unfold. And the longer we stay with it, the stronger the impact. Animated logos can run anywhere from five seconds to an infinite loop, making them a very effective engagement tool.
3. Animated logos are more memorable and improve brand call
One of the most critical dimensions of brand management is that consumers remember a brand. A consumer’s ability to recognize or remember a brand is central to purchasing.
In a study by Cleveland-based market research firm Insivia, researchers found that viewers retain 95% of a message when they see it as video or animated content, compared to 10% when they read it as static text or graphics.
One of the reasons for this phenomenon is that most of us fall into the visual learner category, 65% to be exact, so we rely on visual stimuli to effectively process and retain information.
With animated content, marketers can package a brand’s message into a concise, intriguing, and sometimes entertaining narrative that sticks in consumers’ minds like static logos or text cannot.
4. Animated logos can help tell a story
Since the earliest records of history, storytelling has been a way to communicate, teach, share, and connect. It is an essential human ritual that connects and leads to deeper relationships.
Today, storytelling is a fundamental aspect of effective brand marketing. It has been shown to help consumers build an emotional connection with brands, resulting in more significant and lasting relationships. This assessment is supported by research that found that 55 percent of consumers who like a brand’s story are willing to purchase.
5. Animated logos can express your brand personality
A distinctive personality is an essential component of a successful brand. And it makes sense: we crave connection and personality in an impersonal digital world.
Animated logos can express a personality that attracts consumers, evokes positive emotions, creates relationships, and builds loyalty.
6. Animated logos can boost the performance of your digital marketing
Animated logos have proven invaluable for digital marketing, as they generate higher penetration, more clicks, more shares, and more likes.
Considering 93 percent of online experiences start with Google, brands must put their best foot forward here.
Animated logos improve your SEO because of several factors. Because consumers enjoy and prefer watching video content, Google’s algorithms increasingly prefer websites with video content.
Animated logos also increase visitors’ time on your site, leading to increased dwell time and a lower bounce rate. Two criteria Google uses to decide which sites are preferred.
People are more inclined to engage with animated content actively. A recent survey found that Facebook users are 39% more likely to share online videos, 36% more likely to comment, and 56% more likely to “like” them than static text.
Google is a master at using clever and creative animated variations of its logo to remind us of important dates, to make every search fresh and new, and to make us smile. This logo animation brings to life the signature elements of the brand’s iconography while visually showcasing its solid innovations.
7. Animated logos have a high investment
Animated logos, which cost between $1,200 and $9,000, are a cost-effective branding tool that can be used effectively across many marketing communications channels and platforms, including T.V. commercials, digital advertising, websites, social media, YouTube, digital signage, landing pages, PowerPoint presentations, and screensavers. A single asset that can be used across multiple channels creates a seamless, engaging, impactful brand experience.
What are the benefits of an animated logo for your business?
Many well-known brands are experimenting with their logos. But what are the benefits of an animated logo? Let’s take a look.
➢ Improving brand recognition
The most significant benefit that an animated business logo brings is brand recognition. If an image deserves a thousand words, computer animation deserves millions.
Visuals are more appealing to the eye and more memorable than still images. Compared to a glance at a standard logo, specific animations can linger for up to 10 seconds, making them more likely to stick in the memory.
Also, using animations in a campaign increases the likelihood that your users will remember it for a long time. Your marketing efforts will be worthwhile when animated logos are involved.
➢ Great medium for storytelling
Nowadays, users spend several hours on the Internet every day. So when it comes to telling your brand’s story, you have plenty of opportunities to advertise on the web. If you use the right 3D logo animation services, you’ll be well on your way to a logo that best represents your brand.
Moreover, an animated logo supports the brand’s story and seamlessly fits into video content storytelling. Video content storytelling is an effective tool for evoking emotional responses from customers.
However, choosing a static logo will interrupt the emotional connection and disrupt the story. An animated logo provides the perfect effect viewers are looking for.
➢ Capture the viewer’s attention
We live in a time when individuals are pressed for time. Therefore, you need to do everything you can to hold the viewer’s attention. One of the good things you can do is hire an experienced 2D animation service in the U.S. This way, you will be well on your way to engaging the audience with fun and eye-catching animated logos.
Moreover, viewers form their opinions about your product/service in the first few seconds of animation. If your animated logo is impressive, they are likelier to listen to what you offer.
However, you’ll be ahead of the game if you’re already using video content. Those who use video content have higher conversion rates than those who don’t. Adding animated logos to video content takes it a step further. If videos alone can do so much, imagine what you can do with logo animations.
➢ It is unique
The sky is the limit when it involves animations. Countless companies have similar logos. As a result, customers don’t feel like looking at them again. But thanks to logo animation, your logo can be yours alone. Logo animation services ensure that every brand logo is unique and memorable. A unique logo helps make an impression on potential and existing customers.
You make a memorable impression on the viewer by using special effects and motion. When they see the logo again, they will quickly recognize it. Also, there are no limits to creativity, so how you design a logo is up to you. Could you do whatever you need to make it unique? Add colors, texture, movement, typography, or illustrations. In short, do whatever it takes to stand out from the crowd.
➢ Arouse the viewer’s emotions
Videos and animations are great for evoking emotions in the viewer. Text can be captivating, but visual images and graphic design tend to be even more engaging. You can tell a story with animations and can evoke precise reactions.
Also, an animated logo can evoke emotions much better than a static logo. An eye-catching logo startles the viewer and can later evoke positive emotions like joy and excitement.
You are more likely to get your viewers to do what you want if you first arouse their emotions. Plus, viewers will associate your brand with something they have enjoyed for a long time.
➢ Maintain a professional image
It is not a hidden fact that everyone wants to work with a company that professionally delivers what it promises. The first thing we look for when judging a company’s standard is its presentation. And to ensure that, we usually look at the quality of the logo.
So that’s reason enough for you to invest in a professional animation company like Anideos. Brands that invest in a high-quality logo create a trustworthy image and a forward-looking attitude. When you hire professional logo animation services, you can keep up to date with the current trends in logo animation. You can prove your expertise by adapting your presentation to the market’s needs.
Where can an animated logo be used?
Video content targets the entire digital space and can be used in different cases with different purposes. Let’s take a look at what these are.
1. Social networks
People spend a lot of time surfing the Internet and communicating on social networks like Facebook, Instagram, Twitter, and Pinterest. Nowadays, social networks are one of the essential platforms for product promotion. Video content is an effective marketing tool that is easy to share and can be found quickly among other content. In addition, animated logos can be converted into GIFs, which are effective material for posting on social networks so that they can be shared across all social media.
2. Corporate website
Websites are like a resume for a business. A website needs to function effectively. An animated logo can improve the website’s image and boost search engine optimization (SEO). Visitors look at logo animation and thus spend more time on a page. This indicator has a significant impact on the rank of the website in search results.
3. Presentations
Public figures often have to give various presentations, whether product demonstrations or business meetings. Adding an animated logo to the slides can add an original and creative element to the presentation.
4. Promo videos
The role of promotional videos in business and said that many companies benefit from this marketing tool. So why spruce up a promo video with an original animated logo? This combination can serve specific business and marketing purposes.
What should be considered when creating an excellent animated logo for businesses?
- First, be clear about the type of business you want the animated logo to be developed for, and then choose the one that best fits that profile. The animation process should be different for different areas.
- Logo animation is not a highly complex process. Focus on making the viewer want to see more, and show each element separately and clearly.
- There is no particular design rule for logo animations. Just make sure that the brand’s theme and colors are well-represented.
- A logo animation can be a little short. A duration of 6-10 seconds is sufficient.
- Complement the logo animation with good background music.
What kind of logo animation software should you use?
As a newbie, you have a lot of ideas “in your head”. Which software is best for me?” “Should I buy paid software or start with one of those free logo animation programs? It goes on like this or something similar.
Several software programs offered on the Internet can be used to inspire logo designs. Some programs are free to use, while others require a fee.
The free software application provides you with some basic features that allow you to let your creativity run wild. The paid programs, on the other hand, offer endless customization options and access to an extensive library of unique results.
➢ Filmora
Filmora Video Clip Editor makes computer animation of logos easy with handy features.
- Support for 3D logo animation with soft keyframes.
- Export openness
- Built-in logo computer animation layouts Free trial version.
- Excellent logo computer animation with FilmoraPro.
If you want to edit animated videos on your computer, we recommend FilmoraPro. It allows you to create logo design computer animations with keyframes easily. FilmoraPro helps you create high-quality and fluid animated logo designs. Motion blur adds an extra touch to your logo animations.
Remember to save time with built-in logo design themes.
➢ Adobe Spark
Adobe Spark is another logo animator whose primary function is to complement logo designs and videos. It has an extensive and fantastic font that can be edited quickly. Whether you want to introduce a logo or a video title, Adobe brings creativity to your material.
Have fun with shading, symbols, text, and font styles, and create the best logo design. The application can download any photo from Adobe Cloud or the web and update it accordingly. Also, you can classify your templates with the help of tags.
CONCLUSION
Animated logos are an important marketing trend that will drive brand performance in the coming decade due to their many exceptional qualities. They are more engaging, appealing, and memorable than their static counterpart. They also effectively boost digital marketing performance – from increasing SEO, clicks, likes, and shares.
If you want to create logo animation videos, then you’ve come to the right place. We have several ways you can go about creating your logo animation videos. See the different options here. Video Software Club
