The video has become one of the most critical marketing channels out there. The moving image has been entertaining us for over a century now. Today, however, you’ll find global brands, small businesses, and market-leading influencers on every social media platform, all vying for your attention with a colorful mix of creative video content.
In a study released by Hubspot, 99% of marketing professionals using video claimed they intend to do so once more this year. At the very least, 95% of them plan to raise their financial investment in a video quickly. So video clip content has officially taken control of the advertising globe – and this pattern appears to continue.
Today’s brands need to know about it if they want to capture the interest of an audience that is spoiled for choice regarding video content. But what do brands need to know, and why is it so important?
Get comfortable because we’ll let you in on a few of our best-kept secrets (just about video content marketing – it’s not that kind of article, unfortunately).
People post videos on social media rather than text, photos, or GIFs.
You might be surprised to learn that after Google, YouTube is the second most visited website in the entire world. This is because people enjoy watching videos online, and other social media platforms are starting to move in that same direction.
Future of Social Media
You were mistaken if you thought social media platforms were a passing trend. They’re here to remain, and you must do everything possible to increase your presence in social networking.
Videos receive 12x the number of shares than traditional images. Additionally, 92% of the time, people who watch videos will share them with their friends.
Video content performs better than image content.
However, creating videos is often difficult, time-consuming, and expensive.
The Quality of the Video Matters More Than the Quantity
Quality of the Video Matters More Than Quantity Because high-quality video content can be expensive, you might assume that short, low-detail videos are the best option. But you’re mistaken.
Short videos are viewed more often on social media than long videos.
Most people who watch videos online won’t read long blog posts. YouTube creators often say they’re successful if their audiences watch at least 50% of their videos.
How long should your video be?
Most videos are watched on a mobile phone. Therefore, if you want people to watch your video, keep them engaged for at least two minutes.
So, people who watch videos online are constantly on the move and don’t have time to sit down and stare at their phone screens for long periods. They’d also be concerned about their devices’ batteries and data charges if they use a mobile network.
However, even though shorter videos tend to perform better, the quality of the video matters just as much as its length.
Increase Your Social Media Video Strategy
To increase your social media video marketing strategy, here are some easy ways to do so.
1. Native Video Content
If you want to save time, don’t upload your videos first to YouTube and then post them across the different social media platforms. Instead, upload your videos directly to each platform.
Nowadays, Facebook and other social media sites have their native video viewers. If you use them, they’ll give you better performance than third-party ones.
These platforms want to promote themselves and reduce the reach of others, like YouTube.
Therefore, their internal algorithm will ensure that they prioritize native video content.
2. Share Short Videos
Remember how shorter video clips around the two-minute mark were most engaging? Sharing these short video clips is the best way to increase views.
But why is it this way?
Users are seeking out three key features when they use social media platforms:
- To be entertained
- View content quickly so you don’t waste any time.
- Stay updated with the latest trends and news in their field of interest.
If you’re posting videos on social media, you need to be sure they follow these guidelines. Users will likely scroll past a long text description and click through to see a short video instead.
If you have something important to say, put it in a short YouTube clip.
However, it’s essential to understand that longer videos have their place but don’t belong on social networks.
3. Live Streams
Live streaming has become increasingly popular among gamers and business owners alike. Many businesses are now participating in live-streaming events.
Live streaming is entirely different from regular videos. You don’t edit them; what you say is precisely what people will see. During live streams, you can freely interact by answering questions and interacting with viewers’ comments.
Setting up a streamer for the first time might seem expensive, but once you’ve done it, you’ll want to reuse that again and again. So it makes sense to consider it an investment rather than a cost.
Nevertheless, it would be best to have an existing audience to benefit from streaming.
4. Grab Their Attention
It’s not a secret that people have a shorter attention span. Some websites say that people’s attention span is more straightforward than goldfish. However, most don’t believe these claims.
You must ensure that all your social videos begin with an exciting beginning.
It doesn’t matter how you accomplish this; it catches people’s attention, so they don’t get bored.
If you don’t use it, you will lose a lot of shareability.
5. Create Tutorial Videos
Tutorial videos are one of the best ways to get people interested in your brand. They can help connect with your target market.
How is that?
To start, creating short videos showcasing what your products can do is an excellent idea if you offer any product or service.
You don’t need to sell anything directly, but if you do, it can help connect people to your topic of interest.
For example, let’s say you want to run a Video Software Club Blog.
Making a short video explaining “The secret to an outstanding product showcase video” is quick and easy. It helps connect your audience with the topic they like and teaches them something new.
6. Avoid Hard Selling Techniques
The first thing any business thinks about when they think about using videos to sell their product is how they can use them. They know that hard-sell techniques won’t work well on social platforms.
Users hate advertisements and will block them out if they see them. If you want to sell something, create an entertaining video instead of just trying to inform people.
Imagine if you were on Facebook and saw a viral video about someone trying hard to sell you something. What would you think?
How quickly do you close the video?
Instead, it would be best to concentrate on telling a story or giving personal touches to videos. These elements will give your videos a unique identity and ensure they stand out.
7. Behind The Scenes
Do you have any funny bloopers to show off? Did shooting a scene take multiple attempts? If so, that would be the type of content viewers enjoy watching behind-the-scenes videos.
Blooper reels aren’t just for bloopers. They’re also excellent for showing off some of the best moments behind the scenes.
If you’re running a company, consider making videos about daily operations. You don’t need to be a writing expert; record yourself talking about whatever you’re doing.
These videos aren’t challenging to create but can generate vast traffic.
Showcase the playful side of your company by creating fun videos.
8. User-Generated Content
If you’re running out of creative ideas for videos, why not create a marketing strategy that asks your viewers to submit their videos using a specific hashtag?
Here we go! Let’s take a look at
- Little Investment
- Allows you to engage with your audience
- Encourages video sharing on multiple platforms
UGC (User-Generated Content) is a great way to get involved with your community. You might be pleasantly surprised at where visitors go when they visit your site.
People love free things. Offering them incentives like cash or giveaways products can help people create many videos for you.
It’s a win-win situation and is great if you’re trying to establish an existing audience or build a new one.
9. Call To Action
Before posting anything on any platform, you need to know where you’re going first. You may buy products, sign up for services, or share your stuff.
A prominent CTA (call to action) would be best to get people to take action. Social media has helped make this easier by allowing people to share content.
Facebook, in particular, has made it easy for people to add a call to action. It might not seem significant at first glance, but adding one is a good deal of value.
For example, if we’re discussing video marketing, let’s say you want people to watch more videos. The best way to get them to do so would be “Watch More.“
You might want to end the video with something like, “Remember to share this with your friends and family,” or some other kind of call to action.
However, this doesn’t just apply to videos. Regardless of your content type, there should always be a clear CTA.
Create Great Content
These tips should help you create an effective social media marketing strategy, but they won’t work unless the content is good. Let’s face it; if your video isn’t good, no one will watch it.
If you don’t want to watch something, would you want to share it with others who might not be interested?
For most people, the answer to this question is no.
The first thing you need to do when creating a video strategy is to create a good video. It’s all about what the viewer wants to see in the video.
If no people are searching for it, no people will watch it. Focus your efforts on creating content that matches what people are searching for.
WHY IS VIDEO CONTENT SO ESSENTIAL FOR SOCIAL MEDIA SITE ADVERTISING AND MARKETING?
The relevance of video content is rapidly rising and especially pronounced in social media sites advertising and marketing. Video clip content is now an essential part of advertising strategies aimed at younger generations, and when made use of appropriately, it can yield extraordinary results.
Here are a few reasons video clip material is currently on top of the charts and also represents a substantial possibility for marketers of social media sites.
➢ THEY HELP BRANDS REACH NEW AUDIENCES
Forget Millennials with their mashed avocados and fading memory of what a VHS is. Marketers are currently transforming their attention to Generation Z and thinking meticulously about how to reach them.
Generation Z currently comprises 40% of all consumers – and they are not persuaded by typical advertising and marketing channels like billboards and “that weird box my moms and dads still have” (TELEVISION). Instead, this group of digital natives eats details primarily through social channels. For them, video content covers the listing.
According to a 2019 report, the average Generation Z consumer spends a whopping 3.4 hours per day watching videos online. That is a real opportunity for brands hoping to reach an audience that has previously proven difficult.
➢ IT PROVIDES THE OPPORTUNITY TO TELL A STORY
Video clip content permits brands to tell a story and sell an item.
Communicating in the form of a story helps build an emotional connection, which can dramatically impact customer retention rates. Communicating in story form also allows brands to connect their messages with entertaining and informative content, which increases the likelihood that consumers will sacrifice their precious time to watch the video.
➢ ITS ROI IS HARD TO BEAT
The latest Hubspot study found that 88% of video marketers report a positive ROI for their video marketing campaigns. That is a significant increase from last year when 83% reported an excellent ROI. Research from 2015 shows exactly how far we’ve come – five years ago, just a measly one-third of marketers achieved a successful ROI with video marketing.
Video content results are improving at an impressive pace, as is our understanding of creating content that engages the audiences that matter. Be excited because, in the immortal words of Yazz, the only way is up (baby).
➢ IT’S DISTINCTIVELY EFFECTIVE AT STRUCTURE COUNT ON
It’s currently more uncomplicated than ever before to produce, modify and share video content on social media sites. Every person’s doing it – your brother, kids, and also, unfortunately, also your mother. Of course, this makes it a little more challenging to stand out from the competition, but it additionally uses some terrific benefits – like credibility and also trust.
Video clip content enables brands to reveal to their clients who they are, what they stand for, and where they wish to go. Brand names can use video clips to show their individuality, reframe existing stories, and even reposition themselves as a business.
Video clip content allows you to define your voice. For example, a severe charity could use video to reveal its easygoing, humorous side. Furthermore, a global brand might select a video project to appeal to a new target market.
➢ THEY PROVIDE MEANINGFUL INFORMATION AS WELL AS ACTIONABLE INSIGHTS
When brand names utilize video clips on their social channels, they obtain instantaneous access to purposeful data. Information that can utilize permanently, not evil (honestly).
Involved visitors can be tackled in a customer journey driven by their video routines. Viewers that watched can market an entire video clip accordingly, and those who abandoned a video at an earlier point can be targeted with information that attracts them. For example, a viewer who has only watched can send half of a video targeted information or calls to action.
The video also offers the capacity to test different stories, tones, and styles with different audiences to discover one of the most efficient interactions for each target market.
Did you know? YouTube has over two billion users. That’s one-third of the entire Internet.
ONE OF THE MOST RELIABLE TYPES OF SOCIAL MEDIA SITES VIDEO
If you look around the world of social network video clips, you’ll find that web content usually falls under a handful of various groups. Some of the most effective are demo videos, brand recognition videos, live videos, testimonial videos, and advertising videos from occasions like launches, celebrations, shows, and celebrations. These are the video clips people wish to see – and also, who are we to quit them?
1. BRAND VIDEOS
Brand name videos are typically used in social network campaigns yet are likewise very reliable when placed plainly on a brand name’s internet site.
The most compelling brand video clips present the brand and interact with its objective in a short, concise way that orders the viewer’s interest and will not let go.
2. LIVE VIDEOS
Live videos are a powerful tool for increasing authenticity and building trust with consumers and target audiences.
Live videos are popular on social channels like Instagram, Snapchat, and Facebook. They can be shared at any time and reach many consumers within minutes. Brands are currently utilizing real-time video for everything from recipe presentations and style ideas to Q&A s, as well as unique news. And if you say you don’t enjoy unique announcements, you’re a damn liar.
3. TESTIMONIAL/REVIEW VIDEOS
Testimonials and customer reviews often play a significant role in a buyer’s purchase decision, so promoting these top testimonials through video content is a good idea.
Brand names can significantly enhance conversion rates by producing initial video clips with go-crazy client testimonials that include an initial blurb from actual, satisfied clients.
4. OCCASION VIDEO CLIPS
Brands always put great power, enthusiasm, and hard work into their real-time occasions, yet just some experience these events firsthand.
That’s why brands now utilize carefully modified, FOMO-inducing video clips to allow those that could not exist to know what they missed out on. Occasion video clips can be contended on all occasions, from item launches and seminars to top-secret looks and exclusive events.
HOW TO USE THE POWER OF SOCIAL MEDIA SITE VIDEOS
Thinking about venturing into the online battlefield of social media video campaigns? If so, we have a few insider tips to assist you in harnessing the power of social media. Here are our top five tips:
1. PLAN YOUR STRATEGY
Behind every successful marketing campaign is a crystal clear, well-thought-out strategy. Video content is no exception; we recommend brands start by thinking about their overall strategy.
Think about what goal you want to achieve and what a successful campaign should look like. Think about what quantitative results you want to achieve, and then plan a strategy to get you there. The more sound your strategy, the better your results will be – and that’s our (legally non-binding) promise.
2. GET YOUR ATTENTION
When you start planning your video content, you need to think about one thing above all else: grabbing your audience’s attention.
Your video content needs to engage your audience – and fast. Research from Ad Age found that one-third of viewers abandon a video after 30 seconds. After one minute, 45% of viewers are lost; if you’re approaching two minutes, you can expect two-thirds of viewers to be gone. Time is definitely of the essence.
3. THINK ABOUT YOUR MESSAGE
Video content offers so many possibilities that our little brains can easily get overwhelmed. It’s a medium that sparks creativity in all of us, and its endless possibilities get the cogs turning when we think about how best to convey a brand’s message.
The beauty of video lies in its limitless potential, but pitfalls exist. When producing results-driven branded content, the core message must be clear, simple, and easy to convey. Make sure your video tells your story quickly and in the most straightforward way possible.
4. DON’T NEGLECT THE AUDIO
The ability to film and share content you’ve produced adds authenticity to many videos on social media. But this raw and finished approach can sometimes cause problems.
The tone should be addressed, which can negatively impact the campaign’s success. After all, it’s been shown that producing videos that sound like they were recorded with a potato doesn’t necessarily grab viewers’ attention. Therefore, to avoid audio problems, we always recommend using an external microphone. This way, you can be sure that your audience will get all the sounds.
5. Don’t FORGET THE SUBTITLES
Where do you watch video content online? If the answer to this question is: on the train, in line at the post office, or even at your desk at work (you go-getter, you!), then you’ll understand our next point.
Subtitles are essential for video content because video campaigns on social media are often viewed without sound. Adding subtitles is essential to ensure video content is accessible to all viewers.
6. TALK ABOUT YOUR SOCIAL MEDIA VIDEO CAMPAIGN
Social media video campaigns have the potential to change a business and produce quick results that can skyrocket your brand awareness. With video, brands can reach unprecedented audiences and quickly build trust.
However, in the abundance of online content, only the most engaging content can be compelling. That’s why connecting your content to your audience and creating an emotional connection that offers clear value is essential. One way to do this is to turn your channels into entertainment platforms through highly engaging, shareable video content. Not only does this get your attention, but it also helps convert eyeballs into action.
SOME BENEFITS OF POSTING VIDEOS ON SOCIAL MEDIA
1. ATTRACTS PEOPLE’S ATTENTION
Videos are a great option to grab the interest of the audience. When you use a video, you can be brief and grab your audience’s attention immediately. Compared to wordy text, it’s easy to understand.
To succeed on social media, you must summarize a lot of information quickly while ensuring your audience is interested and wants to know more. You should provide transparent clues about the purpose of the video at the beginning, so consumers don’t have the option to scroll away.
2. BRAND AWARENESS
Videos can help ensure that your brand shows up to the most people possible. Using a logo watermark in videos is essential to establishing your brand’s identity, amplifying your social media efforts, and building customer loyalty and trust.
However, it can increase user engagement by removing distracting noise and poor resolution. Offer viewers fewer reasons to leave the video to accommodate their dwindling attention spans.
3. SEARCH OPTIMIZATION
Should apply search engine optimization to all your material, including video, and the same guidelines should apply to video as to other forms of media. As social networks become search engines in their own right, you need to create relevant material for your audience.
To ensure your video appears in search results, you should write exciting headlines and descriptions and supplement them with relevant hashtags to increase visibility.
4. MESSAGES THAT STAND APART
Video clips are an excellent method to share your brand name’s message without realizing it. They will raise your client base if you can use them effectively. Your video must share a message that piques your audience’s interest. Or else your audience will promptly end up being indifferent.
It would be best if you also obtained them to react to your phone call to activity. A basic video clip editor is all you require to develop polished and well-organized video footage for your brand name. Enable your target market to share your video clips on various social media networks after you publish them.
4. CONVERT VISITORS INTO CUSTOMERS
As a brand owner, you undoubtedly want to meet or exceed your sales goals to increase your profit margin. That often goes hand-in-hand with user actions, whether coming to your website, making a purchase, or sharing a video. Make sure you include an explainer video clip on your landing or product web pages if you want your videos to be as significant as possible.
This way, potential buyers can watch short movies and learn more about your product. However, you should make sure that your videos are engaging and entertaining.
5. MAKES YOUR BRAND MORE PERSONAL
Your followers will appreciate it if they can see in videos the people and processes necessary to run your brand. If you can humanize what you do, it’s a great representation of your business. After all, people like to do business with more transparent brands.
When you show potential customers videos that give a behind-the-scenes look, they can better understand your work and feel more comfortable with the people who work for you. Your followers will undoubtedly stop involving with you since your posts do not have variety, humanity, or amusement value.
6. KEEP AN EYE ON ENGAGEMENT
It’s essential to keep track of the progress of your videos to find out what’s working and what’s not. Let’s say you’ve been posting videos as part of paid campaigns or organic posts. In this case, use these films’ progress to inform your future video marketing efforts.
Most social media applications offer built-in analytics tools. Keep an eye on click-through rates to determine if your targeted call to action is being implemented, although views and shares are a reliable measure of your video’s popularity.
6. CAN CREATE VIDEO AT ANY TIME AND ANY PLACE
If you want to use video for advertising your brand name, prepare it well. Videos are both remarkable and flexible, and they are becoming progressively popular. Moreover, your audience can consume your movies on the go on their desktop computers. However, your target audience would love to watch your videos on mobile devices.
As a result, you must ensure that your video clip web content comes to customers who access the Internet through their cell phones while creating your motion pictures. Accessing your video content from anywhere gives your customers a lot more adaptability.
7. THE VIDEO IS AFFORDABLE AS WELL AS A RESILIENT MEDIUM
That is a crucial advantage of video content over other forms of advertising. It prevails for videos to remain on the Internet and in Google results for an extended duration before being erased by executive order. After a certain amount of time can delete the video to save the advertiser money, videos such as demonstrations, brand awareness, live performances, testimonials, and video ads from events are some of the most efficient promotional videos available.
Brands can benefit from videos in their social media strategy, which can deliver quick results and raise brand awareness to new levels in a short period. Brands can reach audiences they haven’t reached before and build trust in a short amount of time.
Online content can be overwhelming, but only the most engaging will get noticed. For this reason, your material must relate to the people who read it. There is a transparent exchange of values between you and your readers.
The Bottom Line
Videos are one of the most common web content online, particularly on social media. Video is among the most effective types of content offered today. Services are beginning to recognize that they need to use video clips to succeed in their material advertising and marketing methods.
If you want to create a social media video, then you’ve come to the right place. We have several ways you can go about creating your social media video. See the different options here. Video Software Club