In the fast-paced landscape of digital communication, one medium stands out as a true powerhouse – video. As attention spans shrink and visual content gains precedence, understanding the significance of video has become paramount.
In this exploration, we delve into why video has become today’s essential content medium, shaping narratives, captivating audiences, and redefining the way we consume information.
Join us on this journey as we unravel the dynamics behind video dominance in the contemporary era.
By 2023, the number of online shoppers will be over 2 billion, meaning that one in four people worldwide will shop online. And the majority of these shoppers do their research online before making their purchases. Take a look at the following impressive numbers:
According to YouTube, the YouTube platform has over two billion users.
One billion hours of YouTube videos are consumed every day.
72% of customers prefer to use videos to learn about goods and services.
About 80% of video marketers say that videos have increased sales, while 84% of customers say they have purchased goods or services after watching a video.
Social media platforms
These results make it clear that you must use social media platforms to promote your business. For marketing to be effective, you must send your messages to the right place at the right time through the proper channels. In today’s modern world, your customers spend time online.
With many of your prospects and customers using various social media apps daily, you need to be where they are if you don’t want to be crushed by your competition.
People in the modern world have shorter and shorter attention spans due to technology making everything quick and easy. They don’t like reading long blog articles without images. Conversely, a simple image is not enough to provide comprehensive information.
That’s why online users prefer to watch videos with product reviews, tutorials, live demos, webinars, and the like. That is not surprising because videos convey more information in less time. They also provide better comprehension, as viewers use more senses with an audiovisual format.
The popularity of video content will continue to grow because moving messages are more enticing and engaging. Most importantly, they are better understood by viewers. So, for you as an eCommerce owner, it’s time to harness the power of video content by hiring a video producer to create stunning videos that will impress your audience.
What is social media video marketing?
Social media video marketingcombines two practical approaches. First, video marketing is a recognized strategy developed by marketers to create and curate video content to market goods or services to your target audience.
It works by engaging viewers with your brand through an informative and entertaining format that they enjoy watching from start to finish. It’s effective because video content is simple and easy to digest. They combine the power of words, the magic of images, and the beauty of sound into one remarkable marketing piece.
The second component is social media marketing. That means engaging with your target audience through various social media platforms. With everyone online and using their favorite platforms multiple times a day, it’s no wonder marketers believe you should focus heavily on social media when promoting your e-commerce brand.
You can increase your brand’s reach by boosting your marketing efforts by hiring a video producer to create stunning social media masterpieces.
Remember, videos generate more interest because viewers prefer watching them to reading boring text. Whether they want to learn more about your product or be entertained, people will click the play button as long as you create compelling videos that engage them.
That is why you need social media video marketing to capitalize on the popularity of social media apps and videos.You can create videos for the following social media platforms:
Facebook
Instagram
TikTok
Twitter
LinkedIn
YouTube
You can create a video about the startup of your business, product overviews, tutorials, commercials, and more. To get the best results, you need to learn about the specifications and limitations of each platform so you can optimize the videos you create with your video producer. Luckily, you can use multiple types of videos for different social profiles.
Why your business should adopt a social media video marketing strategy
If you look around, you’ll notice that your fiercest competitors are already using social media. They post pictures, articles, and updates and rely on unique video content to capture an elusive target market. If you don’t want to fall behind, you must start implementing a social media video marketing strategy for your e-commerce business. Look at the top four reasons you should use social media videos for your brand.
1. Videos convert viewers into customers
Videos inform, persuade, and entertain, which is why they’re the perfect material to turn leads into loyal customers. With the right video content, you can capture the attention of your target audience and make a great first impression. The key is to choose the right hook and complement it with exciting content that will keep your target audience interested.
You can use videos to inform them about your products, make announcements, and show behind-the-scenes footage. When they see real faces behind your brand, they are more attracted to your goods or services.
Plus, videos keep your audience engaged with you because they’re the fastest way to get information. Videos prove to be more interactive than articles. When everything is presented visually, and with sound, you can show people what you mean instead of just telling them something.
As a result, customers are more inclined to connect with your brand. If you’re not using social media video marketing for your business, you’re missing out on a fantastic opportunity to grow your business.
2. Videos build trust between you and your audience
Trust is an essential part of any business. Remember, customers will only buy your product if they feel they can trust your brand. If you want to build trust, you should use videos. This medium promotes trust because you can be transparent and honest.
You need videos to maintain your credibility, build your authority, and build solid relationships with your customers.
Look at what you can do with videos to build customer trust in your brand:
Show what’s going on in your business.
Showcase your company culture.
Showcase testimonials from satisfied customers.
Conduct product reviews or tutorials.
Show your authenticity with interviews.
As you can see, you can use video to create various video content that can reinforce your brand in the eyes of the people who matter. In addition, using this content on your social media profiles ensures higher visibility, as people are more likely to watch, respond to, and share a video than other content formats.
3. Mobile users crave videos
Your competitors today know how important videos and social media are to impress your audience. Moreover, people don’t just use intelligent TV screens or desktops to consume content in the modern world. Since the advent of mobile technology, from smartphones to mobile data devices, your customers like to consume content anytime, anywhere.
With the advent of Bluetooth headsets, more and more people are watching videos on the go.
You can often see everyone watching videos while they:
Waiting for an appointment to begin.
Relaxing at home after a long day.
Taking a breather at work.
Passing the time while they work out on the elliptical trainer at the gym.
The above list is not exhaustive, but as you can see, some so many people can do with mobile video. Even kids as young as two have their own favorite YouTube channels.
So creating branded videos with a video producer and posting them on your social media profile will help you generate more leads and attract more prospects to your business. In today’s forward-thinking society, multitasking is the order of the day.
4. Video is the best content for social media
Videos are best for social media because they attract the most attention. People are more likely to watch a video than read an article or look at a photo album. Right now, social media users are more likely to like, comment, and share video content.
People are also logging into their social media profiles throughout the day. And whatever exciting things they see, they respond quickly because the different platforms make it easy for everyone to express their opinions. So it’s no surprise that videos have a substantial impact on viewers.
To generate leads and convert them into loyal customers, you must create great videos for social media.
5 Types of social media videos that are perfect for E-commerce=
Videos dominate social media because they catch the eye and prove to be more engaging than text or photo content. Therefore, you need compelling videos to drive audience engagement. This way, you can ensure that your e-commerce brand gains high awareness by driving traffic to your website and increasing sales.
The most important question is what kind of video content you should post on social media. Take a look at the top five video formats you should include in your marketing strategy:
1. About Us videos
A brand is usually just a name and a logo. If you want your customers to invest more in your brand, you need to offer them something more valuable. ‘About us’ videos work well because they do exactly what their name says.
They explain to your customers what your brand is all about in the first place. People won’t care about your brand if you remain a faceless name.
It would be best if you told your brand’s unique story to make an impression on your target customers.
What makes you different from the other companies that offer the same products or services you do?
Why should they buy from you?
When your customers understand your company’s mission and vision, they feel more invested in your brand.
Consequently, they begin to trust you more. When you embed your brand in their lives, they see you as something they can’t live without.
If you succeed in building a relationship, they will prefer your products. To illustrate, Bliss World does a great job sharing various clips on social media to educate the world about their cruelty-free and vegan skincare products.
They use:
Behind-the-scenes videos
Close-up shots of employees
Clips of product manufacturing
Testimonials from customers
2. See the product up close
No matter how detailed, writing about a product will never bring the same satisfaction as seeing it up close and experiencing it in person.
Seeing what you want to do up close will make you feel more confident about spending your hard-earned money. If you want your customers to see the details and nuances of your product, a close-up video is a must.
This way, you can record your product from all possible angles. This way, your customers won’t miss any important details. Sometimes, all the questions they ask will be answered when you show them all the intricacies of your offering.
3. Product Overview
A product overview offers so much more than a close-up view. It shows different angles of the product and discusses its purpose, features, and pricing structure compared to other products on the market. You can also address where you distribute your product, so customers know where to buy it.
Have a look at the various sorts of content you can create for your product overview
Informative: This video tells you what your product is all about. It helps you build authority because you’re sharing helpful information. It would be best always to have handy, informative product overviews to ensure people buy your products.
Tutorials: Tutorials or how-to videos are trendy because people want to know how to use your products. Since they are investing a lot of money, you should show them this demo overview to build trust in your brand. You can link this to industry-related content to make it more enjoyable. After all, it’s better than reading an instruction manual.
User-generated: There is nothing better than user-generated content as it comes from your various customers. They act as testimonials from users who are happy with your brand. The most effective part is that you don’t have to pay anything for it; you can ask the original content creator for permission to share the video.
4. Messages from the founders
People feel comfortable when they hear from the founder who conceived the brand. This method is a great way to introduce your company culture. Aside from boosting sales, it can recruit new employees. You can try the following video formats:
Announcements: Post new product information and sales announcements to keep customers adding products to their carts.
Appreciation: Make a thank you video to show appreciation for your customer’s loyalty.
Questions and answers: An interview format with the founder lends itself to an engaging video. It satisfies the need for information. You can announce the video on your social media profiles and ask customers what they want to know before posting it.
Live videos: Nothing beats a life story regarding showing authenticity. You can run a live interview session with chatbot questions. You can also show event videos and actual footage. This method is effective because you can interact in real time.
5. Explainer videos
As the name of the video suggests, they are great for explaining your products or services. They are very effective because they present audio and visual stimuli to explain complex information thoroughly. This way, your viewers can understand your brand, eliminating confusion and distrust.
The key to a compelling explainer video lies in the script. It serves as a solid foundation on which the entire concept is built.
Therefore, you must create a good script with an accompanying storyboard before shooting. This helpful guide will be a breeze to edit your project with an online video maker.
You can use it to explain anything you want, and they are effective when they are in:
Landing Page
Product page
social media posts
accompanying blog articles
Strategies for social media video marketing campaigns
Social media video marketing strategy
Developing a strategy is essential because a goal without a plan remains a wish. You must develop a social media video marketing strategy to engage your hard-earned fan base further. It will also ensure that you continue to gain new followers.
To improve your bottom line, keep the following basic rules in mind:
1. Know your audience
This tried-and-true concept is central to any marketing strategy and is even more true for videos. You must do things right since you’ll be using many resources to create your videos. If you don’t know your target audience, you won’t know what topics to include in your content.
You need to know how and where they consume their content. Therefore, you need to know your target audience’s problems, needs and wants. These details can help you create your marketing materials.
Remember, if you know your ideal customers, you can write touching copy and choose images that appeal to their emotions. They’ll feel more inclined to support your brand if you touch their hearts. Most importantly, they will likely share, like, and comment on your video uploads, increasing your brand awareness.
2. Conduct tests
Before you publish your videos, conducting test runs would be very beneficial. Conduct an FGD or focus group discussion with critical respondents who best represent your audience profile for the best results. Ask them what they think about your brand and what videos suit you best. That will save you from guesswork.
Later, investigate testing and analytics to determine which of your videos attracts the most attention.
How many people watch a few seconds instead of watching the whole clip?
Review your data to determine which topics are attracting the most attention. Knowing these details can help you plan your content.
That way, you can focus your resources on the topics your audience loves. At the same time, you can figure out what went wrong to avoid these costly mistakes in the future.
3. Adapt their videos to their platform
Even though YouTube reigns supreme when it comes to videos, you can’t ignore the fact that many people watch videos on Facebook Feed,Facebook Live, IGTV, IG Stories,TikTok, and Linkedin. Therefore, your videos need to fit the respective platforms as they have different specifications. Take a look at the examples below:
Longer videos up to 60 seconds in length must consist of four 15-second clips shot natively in the app.
Use meaningful captions
Keep the platform in mind if you want to convey the right message to your audience. Otherwise, all your hard work in creating the video will have gone to waste.
Wrapping Up
As you can see, the success of your e-commerce brand depends partly on a solid social media video marketing strategy. If you want to increase customer engagement, attract more potential customers, and build trust in your e-commerce business, you need to start using videos.
Share them on your social media profiles to stay connected with your loyal customers and potential prospects. Remember that videos convert viewers into customers because they are more likely to buy your products when they see them.
Most importantly, your customers are on the go, and they have a preference for videos. Finally, videos prove to be the best content for social media and get higher engagement than any other content format.
If you want to create a social media video, then you’ve come to the right place. We have several ways you can go about creating your social media video. See the different options here. Video Software Club
